Axe Gold Pass Challenge

Tuesday, July 15, 2014 jeffrey siy 0 Comments

Be the man who wins it all-the ride, the condo stay, and the Las Vegas trip. Only possible if you last the Axe Gold Pass Challenge. All you need to do is buy any size of Axe Gold Temptation fragrance. Then log on to Axe FB contest page to register and enter the manufacturing code found at the bottom of the product. Four hundred (400) candidates will be chosen for a video interview. From there, only five (5) finalists will move on to take a series of one-day challenges monitored and filmed by the organizers. In the Final Challenge, a special event will be held wherein you will be tasked to bring in guests to the event and will be assigned a hashtag. You will be judged based on the amount of guests you are able to bring to the event, monitored by the guest list and the hashtags. Be the lucky winner who will bag a trip to Vegas with two (2) of your friends, a 2014 brand new Volkswagen Beetle, and 1-year lease in a condominium of your choice in the Fort.

http://www.boy-kuripot.com/2014/07/axe-gold-pass-challenge.html

Contest Requirements:
  • Open to male local residents 18 years old and above
  • Purchase of any size of Axe Gold Temptation 
Contest Mechanics:
  1. Log on to and like Axe Philippines Facebook fanpage. Register through the Gold Pass tab
  2. Upon registration, enter the manufacturing code found at the bottom of the product
  3. Competition Process
    • Recruitment
      • Get all your Facebook friends to vote for your entry
      • The top 400 with the most votes by end of the Recruitment phase will qualify for the next phase
    • Elimination
      • The top 400 finalists will go through a video interview held in a mall (venue TBA), hosted by the Gold Council and attended by BFAD representatives. From there, the Top 5 finalists will be shortlisted
    • The Gold Pass Challenge (one-day event)
      • The top 5 will be monitored by hidden cameras during the challenges
      • Boys Night Out (Sam YG, Tony Toni, Slick Rick) will serve as the main panel who will be in a room monitoring these videos and giving their feedback and comments as the day progresses
      • Footage of these films will be released to be used as hype prior to the Final Challenge
    • Final Challenge
      • A special event will be held wherein you will be tasked to bring in guests to the event and will be assigned a hashtag. (ex: #AxeGoldPass #TeamNico)
      • You will be judged based on the amount of guests you are able to bring to the event, monitored by the guest list and the hashtags
  4. List of Essay Questions (not all will be asked)
    • What makes you an Axe Gold Man?
    • Describe your ideal bachelor pad
    • What would you do on a trip to Las Vegas with your friends?
    • You're on a hot date, with our Axe Resident hottie and your new 2014 Volkswagen Beetle. Where you would take her?
    • Describe your go to staple date outfit
    • What's the best way to impress a girl?
  5. Judging Criteria
    • Elimination Round
      • 45% Video
      • 45% Essay Questions
      • 10% Online Votes
    • Gold Pass Challenge
      • 40% Final Challenge
      • 20% Gold Man's Moves with KC
      • 20% Gold Man's Style with Luis
      • 20% Gold Man's Girl with Solenn
    • Final Challenge
      • 60% Total Gold Pass Day 1 Score
      • 20% Culminating night: most number of guests invited
      • 20% Culminating night: most number of hashtag uses
  6. Keep the receipt of the Axe Gold Temptation. You will need to present it when you win
  7. View complete contest mechanics
Contest Period: Ongoing

Contest Prize:
  • One (1) winner of
    • Trip to Vegas with two (2) of your friends in November. (Note:In the event that your Visa is denied, you will go on a trip to Macau instead.
    • 2014 brand new Volkswagen Beetle
    • One-year lease in a condominium of your choice in the Fort
Upside
  • Online submission
  • Huge prizes!
  • Win a trip
Downside
  • No details about the contest period
  • Contest mechanics not clear
For more info, log on to facebook.com/axephilippines