Mga Kuwentong Tunay na Lakas

Monday, May 28, 2012 jeffrey 0 Comments

Cobra Energy Drink wants you to share your very own inspiring story or nominate another account of a modern day hero in the "Mga Kuwentong Tunay na Lakas" promo. The piece should revolve around overcoming challenges, exemplifying strength and character, and magnifying positive Filipino values. Choose which way you want to submit your entries: Online or on-ground interview. Get shortlisted for a chance to become one of the three (3) lucky grand prize winners of P100,000. On the other hand, monthly winners will get Cobra Gift Pack, sack of rice & P8,000 cash whereas weekly winners will also receive Cobra Gift Pack, sack of rice & P3,000. Featured story of the day winners in Metro Manila will receive Cobra Gift Pack & P1,000 and P500 for the provincial winners. Gather as many votes as you can to bag the People's Choice award and get Cobra Gift Pack & sack of rice & P50,000 cash.



Promo Requirements:
  • Open to all local participants, 18 years old and above
Promo Mechanics:
    • Compose a personal story or nominate a story of another qualified individual. The topic of the story should be one or more of the following:
      • Overcoming challenges and adversity
      • Inspiring achievements resulting to personal and/or financial growth
      • Stories that exemplify strength and character
      • Stories of modern day heroism/acts of bravery/sacrifice
      • Stories that exemplify positive Filipino values
    • Two (2) ways to join
      • Online
        • Log on to and like Cobra Philippines Facebook page and select from the two (2) categories under "Mga Kuwentong Tunay na Lakas" promo tab where you want to join
          • Share own story
          • Nominate a story - You may submit multiple entries, provided that the nominee/hero of the story is different per story
        • A story must not exceed 500 words
        • A winning story will be posted weekly from among online submitted entries
        • There will be a "People's Choice" winner based on the number of votes. Only Cobra Philippines' fans are allowed to vote
      • On-ground Interview
        • Representatives of Carat and/or MBC (Manila Broadcasting Company) will go to selected areas in Metro Manila, Isabela, Naga, Iloilo, Tacloban, Bacolod, Cebu, Cagayan de Oro, Davao, Zamboanga to conduct interviews (audio recorded) of interested participants who can share their stories
          • Mention if "Share own story" or "Nominate a story"
            • In the "Nominate a story", you may submit multiple entries, provided that the nominee/hero of the story is different per story
          • A story must not exceed 5 minutes of audio recording
          • During the activity, you will be given a premium item or token product
          • Only entries with complete details will be considered valid entries
          • Short listed stories shall be featured daily on radio daily every week (Monday to Friday) and are qualified to be weekly winners
    • Entry Guidelines
      • If your own story is the same as a nominated story, it will only be considered as one (1) entry. Regardless if the stories were submitted in the same or different manner (online or on-ground interview)
      • The hero of the story may only win once. Regardless if you submitted your own story and at the same time nominated by different individuals
      • In submitting an entry (regardless if it is your own or nominating another person's story), you must attest to the authenticity and truthfulness of the story
    • Judging Guidelines
      • 50% Inspirational Quality
      • 30% Relevance to working class life
      • 20% Uniqueness
    • View complete promo mechanics
    Promo Period: May 14, 2012 - August 27, 2012
    • Online voting period - August 23 - 24, 2012
    Promo Prize:
    • Grand Prize - Three (3) winners of P100,000 cash EACH
    • Monthly Winner - Nine (9) winners of Cobra Gift Pack & sack of rice & P8,000 cash EACH
    • Weekly Winner
      • via radio - One hundred twenty (120) winners of Cobra Gift Pack, sack of rice & P3,000 cash EACH
      • via Facebook submission - Twelve(12) winners of Cobra Gift Pack, sack of rice & P3,000 EACH
    • Feature Story of the Day
      • Metro Manila - Sixty (60) winners of Cobra Gift Pack & P1,000 EACH
      • Provincial areas - Five hundred forty (540) winners of Cobra Gift Pack & P500 EACH
    • The People's Choice - One (1) winner of Cobra Gift Pack & sack of rice & P50,000 cash
    Upside
    • Online submission
    • Multiple submission allowed for the "Nominate a Story" category
    • Share others your own/your favorite inspirational story
    • CASH prize
    Downside
    • Prizes are non-transferable & non-convertible to cash
    • "Submitted entries/stories will become the property of Interbev Philippines Inc., including the right to edit, publish (in any medium), and use the information therein without consideration or payment to the participant"
    For more info, log on to facebook.com/cobraphilippines