Electrolux Live, Love, Firande

Monday, April 23, 2012 jeffrey 0 Comments

In Sweden, the word "Firande" means celebration. Sweden, as it turns out, is the birthplace of Electrolux (the world's second-largest home appliance maker). Today, in observance of Electrolux's 10th anniversary in the country, they launched the Live, Love, Firande! photo contest. Everyone is encouraged to join by simply answering the question, "What's worth celebrating to you?" in fifty (50) words or less and uploading a personal Firande photo. It simply will be worth the Firande when you win a 3D/2N stay at Makati Shangri-La Hotel with P35,000 worth of PAL travel certificates, Electrolux Kitchen Showcase, or Electrolux ESV12CRC-A4 Inverter Split Type Air Conditioner respectively.


Contest Mechanics:

  1. Log on to the Little White Book Facebook page and visit the Live, Love, Firande! Electrolux photo contest application 
  2. Register and answer the question, "What's worth celebrating to you?" in fifty (50) words or less (2-3 sentences only) then submit your Firande photo
  3. Watch out for your entry to be posted in the Live, Love, Firande! album
  4. Vote for your favorite among the Top Ten (10) Firande photos
  5. Judging Criteria
    • 30% Alignment with the Firande theme
    • 25% Creativity
    • 20% Quality
    • 15% Originality
    • 10% Popularity
  6. View complete contest mechanics
Contest Period: April 1 - May 20, 2012

  • Voting period for the Top Ten Firande photos - May 28 - June 10, 2012
  • Judging of Entries - June 11, 2012, 4PM-5PM
Contest Prize:

  • First Prize
    • 3D/2N Stay at Makati Shangri-La Hotel with P35,000 worth of PAL Travel Certificates
  • Second Prize
    • Electrolux Kitchen Showcase:
      • EGG7422S Built-in Hob
      • EFT9510X Hood
      • ETB 2603SC No Frost Refrigerator
      • EMM2007X Microwave Oven
  • Third Prize
    • Electrolux ESV12CRC-A4 Inverter Split Type Air Conditioner
Upside

  • Online submission
  • Easy to do
  • Electrolux Philippines, Inc. will shoulder the 20% tax for prizes above P10,000
Downside
  • None
For more info, log on to facebook.com/thelittlewhitebook