Facebook Promotions Guidelines

Friday, June 03, 2011 Unknown 0 Comments

Marketers and consumers alike must be aware of Facebook's updated Promotions Guidelines on their social network as of May 11, 2011. The guideline clearly enumerates that any form of promos, contests, sweepstake SHALL NOT make use of the features and functionality of Facebook as a means of entry, registration or votes. I guess Facebook isn't very happy on how its system is being abused as a promotional tool. I still see a lot of ongoing campaigns and promotions who fail to follow these guidelines. I guess it's up to Facebook to enforce these rules. Although the guidelines doesn't mention penalizing Pages that fail to comply, it's still better to be safe than sorry. In fact I just recently found out that there are some cases where the ability of making wall posts was taken away from the administrators of the Page.