SM Hypermarket's Super Chefs

Sunday, May 30, 2010 jeffrey siy 0 Comments

Do you have a killer recipe for Adobo, Kaldereta or Menudo? Then join the SM Hypermarket's Super Chefs competition. Just make P1,000 worth of purchase in SM Hypermarket to join. Submit your best recipes and compete against other chefs vying for the grand prize of a P100,000 worth of Kitchen showcase plus a 4-day all-expense-paid trip to Singapore for a culinary training

http://www.smhypermarket.com/hypermarket/uploads/image/superchef/shopcookwin_back.jpg


Contest Requirements:
  • Open to all cooking enthusiasts (housewives, carinderia owners, culinary school students or professional chefs)
  • P1,000 single or accumulated purchase from SM Hypermarket, inclusive of at least one product from the following sponsors:
    • Unilever Foodsolutions, Nestle, San Remo, Purefoods, Selecta, Kraft Miracle Whip, Cheez Whiz, Eden Cheese, Mccormick, Lee Kum Kee, Kikkoman soy sauce, Clara Ole and San Miguel Beer.
Contest Mechanics:
  1. Audition Stage
    • Present the P1,000 single or accumulated receipt together with your cooked dish on the submission day of the specified Hypermarket branch (schedule below)
    • You may submit as many dishes and join in any branch
    • 3 cooks from each branch (total of 60) will be chosen to qualify for the elimination round
    • Judging Criteria
      • 50% Taste
      • 25% Originality
      • 15% Plating/Presentation
      • 10% Affordability
  2. Elimination Round
    • The 60 cooks will be clustered into 3 branch locations where they will compete in a live cook-off at SM Hypermarket (schedule below)
    • Contestants will be given 45 minutes and a P250 budget to shop for ingredients and prepare a dish using a secret ingredient which will be revealed on contest day (Iron Chef style)
    • 4 cooks from each cluster (total of 12) will qualify for the semi-finals
    • Judging Criteria
      • 50% Taste
      • 25% Originality
      • 15% Plating/Presentation
      • 10% Use of budget
  3. Finals
    • Cooks will be grouped into teams of 3 where they will go through 4 rounds. Each group will prepare “themed” dishes (themes will be revealed on contest date) good for 6 persons.
    • Each contestant may bring along 1 assistant
    • SM Hypermarket will provide the cookware and utensils
    • Contestant will be given 1 hour and an unlimited budget to shop for ingredients
    • Contestants will be eliminated as each round progresses until only 2 are left
    • The Finals will be aired over the Asian Food Channel (AFC) and will be hosted by Chef Tristan Encarnacion
    • Judging Criteria (Winnie Cordero and Reggie Aspiras)
      • 50% Taste
      • 25% Originality
      • 15% Plating/Presentation
      • 10% Affordability
Contest Period: June 15 - June 25, 2010 (Submit by 2PM - 4PM)

Audition Round

LOCATION

DATE

DISH TO SUBMIT

Centris Station, Valenzuela,

Marilao Molino, Sucat, MOA,

June 15

June 18

ADOBO

Bicutan, Pasig, Clark

Novaliches, Mandaluyong

Makati, North Harbour

June 16

June 19

June 30

KALDERETA

North EDSA, Las Piñas, Taytay,

Muntinlupa, Rosales, Baliwag,


Fairview

June 17


June 23


June 25

MENUDO



Elimination Round

LOCATION

DATE

DISH TO SUBMIT

North - Clark

July 2

24 contestants

South - Makati

July 7

18 contestants

Central - Mandaluyong

July 9

18 contestants


Finals
  • Round 1 & 2: July 16 - Sucat
  • Round 3 & 4: July 20 - Fairview

Contest Prize:
  • Grand Prize
    • Kitchen showcase worth P100,000
    • 4-day all-expense-paid trip to Singapore for a culinary training
  • Runner-ups - P50,000, P25,000, P15,000 or P10,000 SM gift certificates.

Upside:
  • HUGE prizes
  • Great exposure
Downside:
  • You need to work in teams in the Finals round 1
For more information, log on to smhypermarket.com